About us

YARA NEW YORK is a modern fashion label inspired by timeless elegance and contemporary design. Rooted in refined aesthetics and global sensibility, we create collections that speak softly yet confidently—designed for those who value quality, detail, and effortless style.

Our philosophy is simple: fashion should feel intentional, elevated, and enduring. Every piece we create is guided by clean silhouettes, balanced proportions, and thoughtful craftsmanship. We believe true style is not loud—it’s assured.

Inspired by the energy of New York and shaped by a minimalist design language, YARA NEW YORK blends classic sophistication with modern relevance. Our collections are crafted to transition seamlessly across moments, seasons, and lifestyles.

We focus on:

  • Timeless design over trends

  • Premium materials and refined finishes

  • Thoughtful construction and fit

  • A calm, confident approach to style

At YARA NEW YORK, we don’t chase fashion cycles—we build a wardrobe that lasts. Each collection reflects our commitment to understated luxury and contemporary elegance.

Beyond trends, we craft collections that speak for themselves.

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The People Behind the Craft

Yara New York is driven by a close-knit team of specialists shaped by generations of jewelry expertise. Each member brings focused mastery, global perspective, and a shared commitment to quality, precision, and trust.

Together, we operate as one—aligning design, sourcing, craftsmanship, and execution to meet the expectations of the international luxury market.

Saiyam Sethia

The strategist and solitaire specialist. Saiyam anchors the brand from our New York platform, bringing a keen understanding of solitaire diamonds and the management vision to scale our luxury brand globally.

Arihant Kothari (Jaipur)

The master of color. With deep, inherited knowledge from the global hub of gemstones, Arihant is responsible for sourcing and curating the exceptional color stones that define the vibrancy of our collections.

Vivek Soni (Mumbai)

The manufacturing expert. Hailing from the gold capital of India, Vivek ensures every piece is built with a dedication to flawless execution, guaranteeing the high-quality gold jewelry and diamondsthat form the foundation of our craft.